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Research Methods for Business
Just close your eyes for a munite and utter the world research to yourself. what kinds of images does this word conjure up for you? do you visualize a lab wit scientists at work with bunsen burners and test tubes, or an eintein-like character writing a dissertation on some complex subject such as behavioral heterogeneity in enonomic
2248922001 | 650.072-Uma-r | PERPUSTAKAAN SESKOAL | Tersedia |
2248922002 | 650.072-Uma-r | PERPUSTAKAAN SESKOAL | Tersedia |
No. Panggil | 650.072-Uma-r |
---|---|
Penerbit | United Kingdom: A John Wiley & Sons, Inc.., 2016 |
Deskripsi Fisik | XXIII,420 HAL, 20X 30 CM |
Bahasa | English |
ISBN/ISSN | 978-1-119-16555-2 |
Tipe Isi | Text |
Tipe Media | - |
Subjek | - |
1. Introduction to Research
2. The Scientific Approach and Alternative approaches to Investigation
3. Defining and Refining the Problem
4. The critical literature review
5. Theoretical framework and hypothesis development
6. Elements of research design
7. Interviews
8. Data collection methods: observation
9. Administering questionnaires
10. Experimental desaign
11. Measurement of variables: operational definition
12. Measurement: scaling, reliability and validity
13. Sampling
14. Quantitative data analysis
15. Quantitative data analysis: hypothesis testing
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